Marketing
The Marketing certificate programs are designed to train individuals whose career paths require them to understand and apply the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy.
Department Contact Information
Dennis Morgan, Marketing Department Co-Chair
dmorgan@occ.cccd.edu
(714) 432-5651
Mark Grooms, Marketing Department Co-Chair
mgrooms@occ.cccd.edu
(714) 432-0202 x22999
- Advertising, Certificate of Achievement
- Entry Level Marketing, Certificate of Achievement
- General Marketing, Associate in Science Degree
- General Marketing, Certificate of Achievement
- Global Business, Certificate of Specialization
- International Business, Associate in Science Degree
- International Business, Certificate of Achievement
- Sales, Certificate of Achievement
Credit Courses
MKTG A1003 Units (54 lecture hours)
Introduction to Marketing
Grading Mode: Standard Letter
Transfer Credit: CSU.
A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning.
Catalog Program Pages Referencing MKTG A100
- Associate in Arts General Education 2025-2026
- Communication Studies
- Communication Studies (CMST, COMM)
- Entrepreneurship, Certificate of Specialization
- Entry Level Marketing, Certificate of Achievement
- General Marketing, Associate in Science Degree
- General Marketing, Certificate of Achievement
- Global Business, Certificate of Specialization
- International Business, Associate in Science Degree
- International Business, Certificate of Achievement
- Management and Leadership Studies, Associate in Science Degree
- Management and Leadership Studies, Certificate of Achievement
- Marketing
- Marketing (MKTG)
- Narrative Illustration, Associate in Science Degree
- Narrative Illustration, Certificate of Achievement
- Orange Coast: Management and Leadership Studies Requirements
- Orange Coast: Narrative Illustration Requirements
- Retail, Associate in Science Degree
- Retail, Certificate of Achievement
- Social Media Strategist, Certificate of Achievement
MKTG A1103 Units (54 lecture hours)
Professional Selling
Grading Mode: Standard Letter, Pass/No Pass
Transfer Credit: CSU.
Theory and practices of the relational selling process. Covers the basic steps in organizing, developing, and preparing a professional sales presentation. Builds self-confidence and competence in selling oneself as well as products, service, and ideas.
Catalog Program Pages Referencing MKTG A110
- Associate in Arts General Education 2025-2026
- Business Employee, Associate in Arts Degree
- Business Employee, Certificate of Achievement
- Entrepreneurship, Certificate of Specialization
- Entry Level Marketing, Certificate of Achievement
- General Marketing, Associate in Science Degree
- General Marketing, Certificate of Achievement
- Global Business, Certificate of Specialization
- International Business, Associate in Science Degree
- International Business, Certificate of Achievement
- Management and Leadership Studies, Associate in Science Degree
- Management and Leadership Studies, Certificate of Achievement
- Marketing
- Marketing (MKTG)
- Orange Coast: Management and Leadership Studies Requirements
- Retail, Associate in Science Degree
- Sales, Certificate of Achievement
MKTG A1303 Units (54 lecture hours)
Principles of Advertising
Grading Mode: Standard Letter
Transfer Credit: CSU.
Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing.
Catalog Program Pages Referencing MKTG A130
- Advertising, Certificate of Achievement
- Entrepreneurship, Certificate of Specialization
- Entry Level Marketing, Certificate of Achievement
- General Marketing, Associate in Science Degree
- General Marketing, Certificate of Achievement
- International Business, Associate in Science Degree
- International Business, Certificate of Achievement
- Marketing
- Marketing (MKTG)
- Mass Communications/Media Studies, Associate in Arts Degree
MKTG A1421.5 Units (27 lecture hours)
Direct Marketing
Grading Mode: Standard Letter
Transfer Credit: CSU.
Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment.
Catalog Program Pages Referencing MKTG A142
MKTG A1503 Units (54 lecture hours)
International Marketing
Grading Mode: Standard Letter
Transfer Credit: CSU.
A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets. Enrollment Limitation: MKTG A150H; students who complete MKTG A150 may not enroll in or receive credit for MKTG A150H.
Catalog Program Pages Referencing MKTG A150
MKTG A150H3 Units (54 lecture hours)
International Marketing Honors
Grading Mode: Standard Letter
Transfer Credit: CSU.
A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets. Enrollment Limitation: MKTG A150; students who complete MKTG A150H may not enroll in or receive credit for MKTG A150.
Catalog Program Pages Referencing MKTG A150H
MKTG A2003 Units (54 lecture hours)
Retail E-Commerce Management
Grading Mode: Standard Letter
Transfer Credit: CSU.
Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on creation and management of an E-Commerce store. Enrollment Limitation: FASH A210; students who complete MKTG A200 may not enroll in or receive credit for FASH A210.
Catalog Program Pages Referencing MKTG A200
MKTG A2203 Units (54 lecture hours)
Retail Buying
Grading Mode: Standard Letter
Transfer Credit: CSU.
A study of the principles and techniques of buying for retail organizations, including merchandise selection, planning, control, and use and interpretation of merchandise management reports. Enrollment Limitation: FASH A220; students who complete MKTG A220 may not enroll in or receive credit for FASH A220.