Mass Communications (MCOM)
MCOM C1403 Units (54 lecture hours)
Public Relations
Grading Mode: Standard Letter, Pass/No Pass
Transfer Credit: CSU.
Formerly COMM C140. Overview and analysis of the management of publicity using the media as a vehicle to persuade and influence groups of people through effective organizational communications. Various examples of successful campaigns will be examined in addition to historical events and contemporary publicity. Graded or Pass/No Pass option.
Catalog Program Pages Referencing MCOM C140
MCOM C1503 Units (54 lecture hours)
Introduction to Radio, TV, Film
Grading Mode: Standard Letter, Pass/No Pass
Transfer Credit: CSU.
Overview and analysis of the radio, TV, and film industries in the U.S. Also explored is the impact of global broadcasting, cable TV, the Internet, and satellite technologies. Graded or Pass/No Pass option.